For better or worse, Kravitz continues this formula on his eighth studio album, “It Is Time For A Love Revolution.” But revolution is the last thing that this soggy record achieves. Take first single “Bring It On” as an example. Lyrically, it is an exercise in futile rock anthem-ism: “It’s getting heavy / But I’m ready / To take on this world and rock steady / So come on, bring it on.” Instead of sounding epic, it rings truer to a page out of the Spinal Tap songbook. Such mediocrity could be anchored with strong instrumentation, yet the track resembles a karaoke-fied version of the Led Zeppelin classic “Black Dog,” sans emotion and technical guitar wizardry.
The track itself is indicative of the snoozy valleys the rest of the album settles in. Album opener “Love Revolution” is essentially the same song as “Bring It On,” with a slightly modified tempo and Kravitz shouting about “love revolutions” instead of “bringing it on.” Perhaps that too is what remains frustrating about Kravitz — his formulaic nature. While “Love Revolution” is a toe-tapper, its tired template prevents it from rocking; after all, it’s play a riff, crank it up in the chorus and yell some good-natured nonsense to top it all off.
In fact, the highest points of this album are the few times Kravitz derivates from this repetition. These shifts are best heard on gentler tracks such as “Good Morning” and “A Long And Sad Goodbye,” which shamelessly ape The Beatles and Queen, respectively.
In all, this album will do well no matter what the critics think. But if you need some classic rock stomp in your life, please pick up albums by and support the artists which Kravitz so shamelessly rips off, and leave this self-proclaimed “flower child” to keep his copycat hippie catchphrases to himself.
Maine native Bill Earl is a student at Ithaca College and is currently serving a writing internship with USA Today in Washington, DC.